The Haiku Roadsign Project


We found a charming old roadside sign in need of a new purpose. Earlier in its life this sign advertised the coldest beer in town and then the hottest chile in the Española valley. But not everything that is cool is in the fridge and not all things hot are edible. We presented 2 new poems (one on each side of the sign) each week for four months during the summer of 2011. Automobile passengers, bike riders, and pedestriansm enjoyed poetry in consistently unexpected places throughout Santa Fe.  2 poems x 16 weeks = 32 poems, liberated from the page and set free to infiltrate the consciousness of the people:  ¡Que Viva La Poesia!

Santa Fe’s Poet Laureate, Joan Logghe selected 32 poems from the 232 haiku sent to us by 96 New Mexico poets. Weve taken photos of each poem on the sign and published  beautiful books of the poems, photos, and and essays about the project. We’ve also put the photos and poems up on a blog (link above).

Read Axle Contemporary’s interview about the project at High Coup Journal.

The Haiku Roadsign Blog here, has photos from the project.

We’ve published 2 books documenting this project with photos, the haiku, poet bios, and essays about the project by Joan Logghe (Santa Fe Poet Laureate); Laura Addison (curator of contemporary art at The New Mexico Museum of Art); and Matthew Chase-Daniel and Jerry Wellman (Axle Contemporary).

There are 2 versions of the book available:

ISBN:  978-1-105-01854-1

80 Pages

Perfect-bound Paperback

Full color

8.5 wide × 8.5 tall

$36 plus shipping

ISBN 978-1-105-02322-4

48 Pages

Perfect-bound Paperback

Black & White

6.0 wide × 9.0 tall

$16 plus shipping

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Or send us a check to:  P.O. Box 22095, Santa Fe, NM 87502

please include $4 for shipping and sales tax of 8.1875% if in New Mexico

Or call us with a credit card at: (505) 670-5854 or 670-7612